{"title":"New In","description":"","products":[{"product_id":"untitled17","title":"Ivory Bloom","description":"\u003cp data-start=\"700\" data-end=\"1057\"\u003e\u003cstrong data-start=\"700\" data-end=\"720\"\u003eCollector’s Note\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"1057\"\u003eIvory Bloom is a hand knotted wool rug woven in a soft palette of cream, sand, and muted gold. The design follows the Oushak floral tradition, with large-scale blossoms and branching vines arranged in an open, symmetrical layout. This classical structure is softened through a gentle wash, giving the rug its diffused, airy character.\u003c\/p\u003e\n\u003cp data-start=\"1059\" data-end=\"1310\"\u003eCrafted using traditional weaving techniques, the rug features a supple wool pile and clear detailing that remains visible despite the light, tonal palette. The border repeats stylized floral motifs, creating a balanced frame around the central field.\u003c\/p\u003e\n\u003cp data-start=\"1312\" data-end=\"1550\"\u003eSuited for calm, neutral interiors, this rug pairs naturally with wood, stone, and linen upholstery. Its understated tones make it a versatile choice for living rooms, bedrooms, or spaces that benefit from a light, unobtrusive foundation.\u003c\/p\u003e","brand":"Nazm Studio","offers":[{"title":"Default Title","offer_id":55804786737483,"sku":null,"price":870.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/8387\/8987\/files\/1_03bf9b5d-d623-495e-9f6c-bbc937d77879.png?v=1761836592"},{"product_id":"untitled18","title":"Ivory Path","description":"\u003cp\u003eIvory Path is a hand knotted Oushak runner, woven in the softest tones of cream, sand, and pearl. The design draws inspiration from the grand Oushak carpets of Western Anatolia, known for their spacious layouts and luminous wool, yet this piece pares it down into a form that feels quiet, graceful, and contemporary.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThe pile has a subtle sheen that shifts gently with light, almost like sun on limestone, giving the runner a fluid, lived-in texture. Its palette and form make it a natural fit for hallways, entryways, or alongside a bed, where its understated elegance can breathe.\u003cbr\u003eThis piece was woven in fine hand carded wool, finished with a gentle wash that lends it a timeworn patina, the kind of softness only hand craftsmanship can achieve.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDesign note: Inspired by 17th century Oushak motifs reimagined in modern neutrals, Ivory Path carries a sense of stillness and balance, offering beauty in restraint.\u003c\/p\u003e","brand":"Nazm Studio","offers":[{"title":"Default Title","offer_id":55804797223243,"sku":null,"price":420.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/8387\/8987\/files\/1_ab4f48cb-302c-410e-98c4-6a99d068320f.png?v=1761836749"},{"product_id":"untitlted19","title":"Sand Garden Runner","description":"\u003cp\u003eSand Garden Runner reimagines the classic Persian Bakhtiari panel design, a layout once meant to represent the gardens of paradise, through a modern lens of restraint and light. Each softly defined square hints at floral and medallion motifs, but the washed palette of sand, bone, and faint ash grey makes it feel fresh and architectural.\u003cbr\u003eHand knotted in fine wool, its texture carries a gentle sheen that shifts with the light, giving the runner quiet depth. The muted tones make it easy to place in modern interiors, whether along a hallway, beside a bed, or leading to an open living space, where it adds warmth without demanding attention.\u003c\/p\u003e\n\u003cp\u003eDesign note: Traditionally, Bakhtiari weavers filled their rugs with bold, jewel toned gardens. Here, that same geometry is pared back to its bones, celebrating negative space and subtle contrast, creating a timeless design that feels calm and current.\u003c\/p\u003e","brand":"Nazm Studio","offers":[{"title":"Default Title","offer_id":55804919939403,"sku":null,"price":390.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/8387\/8987\/files\/1_fd8967c0-6745-4f8e-b767-9c0367dd8acf.png?v=1761838416"},{"product_id":"untitled20","title":"Charcoal Lattice","description":"\u003cp\u003eHand knotted in a blend of fine wool and silk, Charcoal Lattice reinterprets the palmette and trellis designs of Safavid Persia. The lattice, first seen in 17th century Tabriz and Kashan court carpets, represented the geometry of Persian gardens, an ordered reflection of paradise.\u003c\/p\u003e\n\u003cp\u003eHere, that history is seen through a modern process. The rug has been overdyed in soft layers of smoke and silver, washing out color contrast and leaving only a quiet trace of the original design. What remains is structure and movement, the faint rhythm of vines and blossoms woven into texture.\u003cbr\u003eThe silk threads catch light against the matte wool, giving the surface a gentle luminosity. The palette moves between ash, pewter, and warm grey, changing slightly with the light. Calm, balanced, and tactile, it feels like a memory preserved in weave.\u003c\/p\u003e\n\u003cp\u003eDesign note: Hand knotted in wool and silk, this overdyed rug draws from Safavid palmette and trellis patterns of Tabriz and Kashan, reimagined in a tonal grey palette that highlights texture and structure over ornament.\u003c\/p\u003e","brand":"Nazm Studio","offers":[{"title":"Default Title","offer_id":55804961882443,"sku":null,"price":1015.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/8387\/8987\/files\/1_80380696-3808-4e7b-8916-e3a914c15f3d.png?v=1761838564"}],"url":"https:\/\/nazmrugs.com\/collections\/new-in.oembed","provider":"Nazm Studio","version":"1.0","type":"link"}